In the competitive realm of grocery delivery, acquiring new customers is just the beginning. The real game-changer lies in learning how to maximize the lifetime value of your existing subscribers. Subscriber Lifetime Value (LTV) is the metric that illuminates the long-term impact of a customer on yo...

If you're embarking on the journey of app store optimization, it's wise to keep an ASO checklist handy for your daily tasks. At eddress, we always advocate for a comprehensive approach in supporting our clients with their campaigns, and we frequently rely on the following template for guidance. So h...

In the fast-paced world of mobile technology, where attention spans are short and competition is fierce, businesses are constantly seeking innovative ways to engage users and drive retention. Push notifications and Short Message Service (SMS) have emerged as pivotal tools for communicating with mobi...

In the competitive landscape of mobile applications, acquiring users is only the first step towards success. The real challenge lies in retaining these users and ensuring prolonged engagement. User retention is a critical metric that directly impacts the long-term viability and profitability of any ...