In the competitive landscape of digital commerce, maximizing revenue goes beyond acquiring new customers; it involves leveraging your existing user base effectively. Learning How to craft effective product cross-sell and upsell strategies is a must. In this comprehensive guide, we'll delve into the ...

Understand Your Target Audience

To effectively understand your target audience, you can use tools like Google Analytics, surveys, and competitor analysis. For example, if you're developing a fitness app, survey potential users to understand their fitness goals, preferred workout styles, and pain poin...

by George Alam, Technical Product Manager at eddress

If you want a product, there’s probably a shop online that can deliver it to your address. Nowadays, 75% of people shop online at least once a month. It’s crazy to think how far digital commerce has gone in less than 30 years. 

Indeed, the rise...