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Leveraging Data & Analytics for B2B SAAS Growth
The digital era is creating a new business landscape that fuels its growth on data. It is currently estimated that by 2025, the world will generate 181 zettabytes of data, encouraging the big data analytics market to grow further. 

But what makes data and analytics an instrumental aspect of the ...

16/03/2023 04:36 AM - Comment(s)
Transforming Retail With OpenAI: A Look At The Industry's Evolution
If you've been on LinkedIn recently, you've definitely noticed that a lot of posts discuss the latest artificial intelligence chatbot experiment, ChatGPT. ChatGPT is an AI chatbot developed by OpenAI.

So, what's so different about OpenAI's latest project? ChatGPT uses a powerful NLP (natural language...

02/03/2023 02:05 AM - Comment(s)
Data Privacy & Security in Online Retail: Why it Matters

by George Alam, Technical Product Manager at eddress


In a tech-savvy digital world, data is produced on a daily basis:

  • 333,2 billion emails are sent every day as of 2022
  • Over 41,000,000 million messages are generated and sent every day on Whatsapp
  • By 2023, Statista estimate there will be around 1.3 bill...
13/02/2023 10:46 PM - Comment(s)
The Power of Social Media and Influencer Marketing in Modern Business

by Jade Chehabeddine, Marketing Manager at eddress


Social media is something we cannot escape, but if you are a B2C organization looking to improve your marketing prowess, are you actually making the most of this tool? Social media provides a number of benefits to businesses but has given rise to oth...

01/02/2023 11:35 PM - Comment(s)
Customer experience leads the way at eddress

by Khizra Sabri, Project Manager at eddress

At eddress, we say “the customer is always right!” That’s why we take inspiration from Apple founder Steve Jobs, who famously said in 1997, "You‘ve got to start with the customer experience and work backward to the technology."


It always starts wit...

17/01/2023 12:12 AM - Comment(s)
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