White-labeled solutions explained - how & why white-labeling is becoming more & more popular

You are more likely to find a white-labeled application in business presence designed to face customers, such as e-commerce, digital marketing, banking, and retail businesses making the move toward a digital platform. A white-labeled solution provider is a third party that develops, produces, and maintains a service with no brand indication. The product is designed to be sold to companies that can customize it and use it as part of their operations.

What are the benefits of white-labeled solutions for your business? 

More and more businesses rely on white-labeled applications because of their competitive benefits. Technically, whether it’s your own marketplace with only your brand or with multiple brands, white-labeling works great and has all these advantages: 

• Firstly, it transforms your business presence. Indeed, before, a business was either created from scratch online or brick and mortar. Today, there is the possibility of having an online store that would allow other businesses to sell their products in the same space. Owning your own marketplace allows you to control your margins. In fact, businesses using Uber Eats must take a margin into account. So basically if you want to control your margins, you can create your own marketplace and have other vendors giving you a percentage of their sales. 

• Secondly, using a ready-made solution that can integrate into your existing system and activities can be a time-saver, allowing you to focus on what you do best. In contrast, the white-labeled solution provider handles the rest. 

• Thirdly, and more importantly, as the demand for effective activity management systems increases to support business digitizing and growth, the white label plug-and-customize concept delivers tech excellence that meets the market needs. As it is customizable, it can act as a marketing tool that displays and enhances your branding. 

• Finally, from a business' perspective, white-labeled solutions are time- and cost-effective. They can be implemented hassle-free with no prior code knowledge, and they also require less investment than creating your own technology.

What can businesses expect from a white-labeled application?

At a time of extreme market competition, white-labeled applications offer a quickly actionable and adjustable solution:

• They are built on the solution provider's server, ensuring rapid deployment and onboarding.
• Fully customizable, they let you add your recognizable branding. 
• They deliver a scalable approach that adapts to the changing needs of a growing venture. 
• Design, development, test, and maintenance are handled by the provider, making them stress-free as well as time- and cost-saving.

How to choose your provider 

We recommend working with a reliable, experienced, and focused tech expert who understands your audience and industry sector needs. 

A white-labeled solution provider must be able to provide brand customization options and dedicated support as you use their product. 

Finally, your budget will also affect your decision. It is important to compare pricing vs. the value you can expect in return. Indeed, behind a price tag, there is the time, team, and resources used to make it a reliable and effective product. That's why looking for the value behind the pricing is better than considering the price only. 

At eddress, we have a long experience in creating dedicated systems that utilize technology to tackle the challenges of modern marketplaces. Our white-labeled marketplace solution has been successfully implemented by Gorillas, supporting their rapid expansion as a q-commerce grocery marketplace. Moreover, our committed and specialist team is proud to work hand-in-hand with our clients, providing fully personalized support while empowering them to grow further. 

With the latest technology at its core, our white-labeled solution is entirely customizable and scalable to reflect your brand's identity, personality, industry, demographics, and needs.