by Khizra Sabri, Project Manager at eddress
At eddress, we say “the customer is always right!” That’s why we take inspiration from Apple founder Steve Jobs, who famously said in 1997, "You‘ve got to start with the customer experience and work backward to the technology."
It always starts wit...
UX? UI? Those two are the same thing, right? Not exactly.
Though they are often interchanged, user experience (UX) and user interface (UI) are two separate entities that need to be taken into consideration when designing your online presence. If you want...
by Faraz Javed, Senior Full Stack Software Engineer at eddress
Deciding whether to add new features can be a painstaking process for software engineers. Customers often make suggestions, but their ideas can fall short of the mark. Added to this, you need to weigh the business value of new featu...
*This case study was prepared and published before Gorillas got acquired by Getir in December 2022.
When Jörg Kattner and Kağan Sümer, the founders of Gorillas, planned their on-demand grocery delivery business in 2020, they knew they wanted something unique. The idea behind Gorillas is speed and qu...
