At eddress, we’re constantly evolving to provide our clients with the most reliable and seamless experiences possible. One of the latest improvements we’re making is transitioning our One-Time Password (OTP) delivery from traditional SMS to WhatsApp.

The world of search is undergoing a seismic shift. For years, marketers have built strategies around one central player: Google. From organic SEO to paid ads, Google’s dominance shaped how businesses approached search marketing.