At eddress, we understand the importance of running timely and targeted promotional campaigns to engage customers and boost sales. That’s why we’re developed the Campaigns Module, a powerful tool that allows you to create and manage promotions with flexibility and precision.
Whether you’re looking to run a holiday sale, offer discounts on specific product collections, or promote limited-time offers across certain stores, the Campaigns Module gives you the control you need to maximize the impact of your campaigns. Let's explore how it works and the benefits it offers to your business.
Key Features of the Campaigns Module
The Campaigns Module provides a comprehensive set of features that empower you to design promotions tailored to your business needs:
1. Set Time-Based Campaigns: Create campaigns that run for a specific period of time. You can schedule promotions for a week, a weekend, or even just a few hours each day. The flexibility to choose start and end times ensures that your campaigns align perfectly with customer behavior.
2. Select Specific Days or All Days: Do you want to offer special discounts on weekends only, or do you want your campaign to run every day? The Campaigns Module lets you decide. You have the option to run campaigns on specific days of the week or across all days, making it easy to plan around your busiest sales periods.
3. Apply to Specific Stores or All Stores: For businesses with multiple stores, you can customize campaigns to run at selected locations or across all stores. Whether you want to drive traffic to a newly opened store or boost sales at underperforming locations, you have full control over where your campaigns are active.
4. Target Specific Collections or Products: Not all promotions need to be storewide. With the Campaigns Module, you can narrow your focus to specific collections or individual products. This allows you to highlight bestsellers, clear out inventory, or promote new arrivals, all while maintaining flexibility in how and where you apply discounts.
5. Offer Discounts at Set Times and Dates: Timing is everything when it comes to promotions. The Campaigns Module lets you configure discounts to apply during exact timeframes—whether that’s for flash sales, happy hours, or weekend-long deals. These time-sensitive promotions can create a sense of urgency and encourage immediate customer action.
Why Use the Campaigns Module?
Boost Sales with Targeted Offers
Promotional campaigns are a proven way to increase sales, attract new customers, and retain loyal shoppers. By using the Campaigns Module, you can tailor offers to specific times, products, or locations, maximizing the effectiveness of your promotions and encouraging customers to make more purchases.
Drive Customer Engagement
Offering time-limited or conditional discounts creates excitement around your products and builds customer engagement. Whether it’s a limited-time offer on a popular collection or a weekend promotion at select stores, you can create anticipation and drive repeat visits to your online and physical stores.
Simplify Promotion Management
With the Campaigns Module, setting up and managing promotions has never been easier. You can plan campaigns in advance, automate their activation and deactivation, and monitor their performance in real time. This takes the manual effort out of running promotions and ensures that your offers are always accurate and timely.
Boost Inventory Movement
Targeting specific collections or products helps you clear out slow-moving inventory or promote new arrivals. Instead of applying blanket discounts, you can strategically focus your promotions on the items you want to move, making your sales campaigns more effective.
How to Get Started with the Campaigns Module
Ready to run your first promotional campaign? Here’s how you can start:
1. Log in to Your eddress Account: Access the Campaigns Module from your dashboard.
2. Create a New Campaign: Set the parameters of your campaign, including start and end times, days of the week, stores, collections, and products.
3. Set Discount Conditions: Choose how the discount will be applied—whether as a percentage, fixed amount, or conditional offer.
4. Launch Your Campaign: Once everything is set up, your campaign will automatically activate and start driving sales.
At eddress, we’re committed to providing businesses with the tools they need to succeed. The Campaigns Module is just one of the many ways we help you create impactful, customer-focused promotions.