The Path to a successful online marketplace

02/06/2022 08:02 PM By George
by 89Stocker via canva.com

There is no denying that people prefer to shop online, comfortably from a laptop or a smartphone, rather than visiting brick-and-mortar stores. Indeed, many customers mention convenience, ease of shopping, crowd avoidance, and shopping secrecy as their preferred reasons for digital purchases.


So, if you are in the process of launching a new business or expanding on an existing one, e-commerce is something you want to put on the to-do list. Yet, e-commerce is a highly competitive sector. In fact, with over 26 million e-commerce sites globally, it is fair to say that you will need to build a killer plan to build a successful online marketplace.


Global players such as Amazon are significant competitors for startups and independent companies that struggle to compete with premium services and same-day delivery models.


So how do you launch an online store that packs a punch?


Create Your Online Marketplace


You’ve got a variety of options available to launch your online marketplace platform. As a new player in the online shopping market, you need to consider the best approach to bring your products to customers digitally and physically. To fulfill your functions as an online shopping business, you can choose to: 

  1. Use one or more third-party agencies for straight-off-the-shelf marketplace technology
  2. Develop the technology you need in-house 
  3. Work with an expert providing a specific market technology 

Each option will have pros and cons depending on your business objectives and priorities. Yet, if you are looking for the best solution to get started as soon as possible and deliver value to your customers, you must consider costs and time. 


Why A B2B SaaS Marketplace Provider Makes Sense


How much does a third-party agency providing marketplace technology cost? The answer is: It depends on your requirements. Typically, you will have to consider additional and unexpected costs to set up and customize your online platform, streamline order management, and establish an order fulfillment network. Additionally, you may experience frictions and challenges if you need to implement services from different sources. 


On the other hand, while building the technology you need in-house can give you more room for bespoke requirements and features, it is fair to say that the development of a quality marketplace platform is not an overnight process. It is a long-term process that can take over 2 years. Companies are also likely to face increased costs related to the recruitment of specialist engineers and investment in research & development. 


So, if you are not ready to invest in the long-term development and customization of your marketplace operations, a specialist B2B SaaS marketplace provider can bring the solution you seek. 


The role of a specialist online marketplace is to provide a smooth and fast experience, from the capture of online orders to the delivery of the items. Partnering with a white-labeled marketplace enabler that understands the tools needed at every step enables you to overcome the challenges related to the complexity of all operations involved in the purchase, order fulfillment, delivery cost and reliability. 


At eddress, we are committed to building an efficient and rapid onboarding process for our clients. What can you expect from us:

  • Flexible on-demand online delivery for various industries 
  • Time- and cost-saving fleet management software solution 
  • Meeting and exceeding customers’ expectations from Day 1 
  • All the tools you need at your fingertips 

Are you ready to launch your successful online marketplace? Focus your time and efforts on optimizing your operations, and we will do the rest for you.

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